Hop Rider
More than your mobile transportation service.
One powerful product with two seamless apps: empowering drivers and delighting riders, while paving the way for additional services built on the existing platform.
Client
NDA
Services
Product Design Workshop Wireframing & Prototyping UX/UI Dev. support
Industries
Transportation & Mobility
Date
2020
Scope
One Product. Three apps.
Rider & Driver & Maps. A Driver App for employees and a Rider App for clients—seamlessly integrated to simplify transportation, food delivery, and everyday convenience.
Product Design Workshop
From the ideas to first prototype. We organized 3 days workshops in Istanbul. The goal of the workshop was to crystalize the vision. We used event-storming, sketched the major user flow of both apps, and create the MVP based on the MoSCoW methodology.
UX/UI
Based on sketch user flow, clickable wireframes were created. They were starting point for the design and also helpful in estimating. Creating a visual language of the app from scratch was the first thing phase of the design for anroid and ios platforms. Development and iterating process supported with the scrum workflow close the circle of the project scope.
Challenge
Culture
Designing an app that respects cultural norms like male and female separation while prioritizing female safety and trust was a unique challenge that required thoughtful solutions.
Technology
Addressing issues like the lack of proper addresses, frequent power outages, and limited mobile internet pushed the project to focus on reliable, adaptable solutions.
"Cash Only"
Creating a seamless experience in a cash-driven world, without relying on card payments, was a complex but rewarding part of the process.
