Year
2017
Client
CCC & Droids On Roids
Category
E-commerce Mobile App
My ownership
Product Workshops
Design System
UX/UI Design
We held five Product Design Workshops, starting with an initial session to refine the product concept. Additional workshops were conducted before developing each new version of the mobile commerce app, ensuring clear alignment on business goals, technical requirements, and development strategy.
My goal was to design the app’s UX & UI to align with the CCC brand and incorporate the latest trends in UI design.
My key guidelines were:
To make browsing and purchasing products simple and engaging
To present brand and product information clearly and attractively
To guide users smoothly through the onboarding process
To use the CCC brand color palette
Refining and evolving the product through continuous iterations to maximize value and user satisfaction. By gathering feedback, analyzing usage patterns, and testing improvements, the goal is to enhance functionality, optimize performance, and ensure the product adapts seamlessly to user needs.
Enhancing the purchasing process to ensure maximum smoothness and efficiency. The goal is to minimize friction, streamline transactions, and create an intuitive experience that guides users effortlessly from selection to checkout.
Optimization of the club card registration and issuance process to acquire the maximum number of members.
Product Discovery lets users swipe through products like Tinder cards, allowing the app to learn their preferences and offer personalized recommendations.
I am truly grateful for the opportunity to design the first e-commerce app for such a major player as CCC, the leading footwear retailer in Europe. It was a unique experience to contribute to a product that impacts millions of users. The app has been handed over to the CCC team, so I no longer have influence over its current look or development, but I am proud to have been part of its creation.
